Evolving the William
Lawson’s brand
Our challenge was to create relevance and fuel desire with the modern consumer in a competitive global market. The brand at the time had become too masculine and outdated.
Through a series of stages we modernised the ‘NO RULES. GREAT SCOTCH’ brand philosophy and re-imagined the brand world.
We were able to utilise the William’s Lawson’s brand icon ‘The Highlander’ to help connect with the target audience and gain relevance.
Developing a limited edition bottle design for William Lawson’s that encapsulates it’s brand world while highlighting it’s quality credentials.
Drink it your way campaign
A campaign focussed on educating the consumer on how to drink Lawson’s. The result was ‘drink it your way’ campaign - a combination of ATL visuals, and social content that broke down the barriers of the intimidating scotch category by telling the consumer there’s no right way to drink it.
