Abuelo Añejo
Abuelo Añejo is a Panamanian rum. Being the brands youngest rum in age and spirit the campaign was designed to showcase a collection of genuine moments that embodied the joy of Añejo, presented with vibrancy and warmth to reflect the uplifting spirit of the summer season in Panama.
A campaign headline that highlights stories being made
Horizontal lines replicate a text cursor helping support the visuals and convey the sense that great stories are made with Abuelo Añejo.
A window into great stories
We used the bottle label shape as a vehicle to frame the lifestyle campaign imagery.